Marketing and content for home service and contractor business owners

Here's a brand new Google Business Profile feature, and here's our rank number one with it. It's called Q&A. It's where Google writes questions about your specific category. So first, if I click on Q&A, it pulls up a question about my specific category. So in this case, roofing and siding, so it would be yes. Then as you're going through them for every yes, copy that exact question. Next copy the keyword from the question, then go to edit services, hit add more services, and then paste that keyword in, then hit save. Just write a description for it with the exact question in the description. This tells Google exactly what you do in its own words and it builds keyword consistency. Ultimately ranking you higher on Google, so do this today and follow from our SEO tips.

If you're in a home service business doing 250k a month or more, me and my team will go out and film your content, go to your job sites, film your ads, or run your ads and we'll build custom funnels designed for your team and all you have to do is run the appointments. The reason why we're doing so much is because a lot of businesses at this stage, it just doesn't make sense to hire a full-time videographer, a full-time media buyer, and a full-time CRO and funnel builder. But what we do is we bundle all three of them together with this, we're able to turn Meta into an appointment booking machine. When the funnel isn't just a template, we look at your CSR team, we have custom systems for roofers, for HVAC companies, we design around how many leads you can actually handle. If you have a really strong and high-volume CSR team, we'll send you as many leads as they can possibly handle. If the capacity is a bit of an issue, we're going to add some more friction into the funnels to make sure we're doing more qualifying and booking for you. We don't just track vanity metrics like your link clicks or traffic or cost of lead, we track your cost of booked and showed appointments because those are true sales opportunities for your team. So hit the link below, book a call directly with me, no salespeople, look forward to talking soon.

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This company gives away the one thing every competitor charges for and it made the owner a billionaire. This is discount tire. Bruce Holly started in 1960 with $400 and six tires. And today they do almost $10 billion per year. Now in the tire business, fixing flats is the easiest money you can make. It's quick, it's cheap, and it takes almost no materials. But Bruce looked at it and said, nope, we're going to do it all for free. But free obviously doesn't cover the labor and the patch. So they must be losing money on these jobs, right? Well, they're actually getting something worth way more. Your car up on their lift. Because once it's up there, the tech sees bald tread, cracked sidewalls, and tires that should have been replaced a year ago. And now that free repair turns into a whole set of brand new tires. So listen, the free repair was never the product. It was the gateway. And it's allowed them to scale to over 1200 stores across the country and made Bruce Holly the richest man in Arizona. But even with a story like this, I still see so many businesses not doing anything that set themselves apart from their competition. They're literally just saying quality service call now or we've been in business for 15 years. Guys, nobody cares. And there's a reason the big guys aren't marketing like that. Really, all this flat repair thing is, this is a great customer acquisition offer. And if you want to win in 2026, you got to have one too.

Guys, I only recently discovered that Maddie's only a year older than I am. That's crazy. The transition to this one is so funny. They're not that bad. But it's just like, this is what the thing was in 2019. Oh, she thought she was that girl. She thought she was cool. Yeah, she thought she was cool doing that one. And you know what, Maddie, you are pretty cool. You're a pretty cool girl. Sorry, watching these back is so funny. Mine from 2019 are not any better. This is really funny to see, especially your boss.

If you have a Google Business profile, here's one more profile that no one knows about that you need to claim. And it's called Data Axel. And everyone talks about yellow, Apple Maps, yellow pages, but no one talks about Data Axel and it's kind of a sleeper. And it sends information to search engines, voice assistants, and navigation apps. So think like Yahoo, Bing, and any other voice assistant. Next, once you're on their website, you're going to scroll all the way down to the bottom and hit Local Listings. Then Claim Business. Then once you submit your information, it gets passed along to all of those different sources. And you want to make sure your name, address, and phone number is consistent to your Google Business profile because if your name, address, and phone number is wrong or inconsistent across the web, then Google is less likely to trust you and not rank you as high. So make sure that's all consistent so you can rank higher on Google. And follow up for more SEO tips.

Will you guys be able to provide me with something for Texas? For example, like you've been running these made ads, it's been costing me this much. Everything that you do as far as marketing, it's 100% a write-off. My cost and also the cost of Meta. You can simply go into your Meta account and scrape all the receipts. All the receipts are in there. Oh, it'll be in the app. My receipts get sent to your invoice. Simone, yeah, I got your... And if you need help, we can get them for you and send them to you. Okay. That you can open whenever you want. So they give you a little invoice every time they charge your card. If it's a small amount or a big amount, they give an invoice. Yeah. And everything's very organized.